Riley Yen

Growth & GTM
New York, NY

Work

Skills

Growth & GTM
Shopify (analytics, LTV:CAC cohorts), Meta Ads Manager, TikTok Shop, Klaviyo, creator-partner program design, brand activation, founder-led B2B sales
Content & Brand
CapCut Pro, multi-platform content production (~130K following across IG / TikTok / YouTube), earned-media positioning
AI & Engineering
Claude Code, Anthropic API, agentic workflow design, VS Code, Next.js, Python, SQL, Vercel, Obsidian
Ops & Strategy
CPG manufacturing scale-up, 3PL evaluation, procurement / COGS modeling, business case development, LLM-orchestrated enterprise architecture
Endurance
700-mile solo Taiwan bike tour, Wave 2 freediver, ultramarathoner

A Record — 2023 to Now

2023

University.

Graduated early.

Graduated
2023
Dec 2023

Into the unknown

Cycled seven hundred miles around Taiwan.

Cycling 700 miles around Taiwan
Dec 2023 — 700 miles around Taiwan
Into the unknown
Dec 2023
2024

Testing the edges

Ran an ultramarathon. Freedove to twenty-four meters (78 feet) on one breath.

Ultramarathon
Jan 2024 — Ultramarathon
Freediving
Mar 2024 — One breath, twenty-four meters (78 feet)
Aug 2024

Inside the engine

Factory floor
Aug 2024 — Factory floor
2025

Impeccable Chicken

Co-founded a consumer food brand. Phone orders to a Shark Tank stage.

Impeccable Chicken orders
Jun 2025 — Orders
Now

New York

Strategy work on AI for finance teams at KPMG Advisory.